Social Media and Digital Communications Management, Associate of Applied Science Degree
The Social Media and Digital Communications Management degree will provide students with the knowledge and skills necessary to be employed in the innovative, engaging and fast-growing worlds of marketing in a digital environment. Students will explore the unique requirements for communicating messages to consumers via social media and other online branding platforms. Graduates will be equipped to gain employment as social media managers, social media specialists, digital marketing coordinators and content creators.
Recommended Program of Study
First Semester
| RTVB 1302 | Computer Applications for Media Production | 3:3:0 |
| ENGL 1301 | Composition I🖱 | 3:3:0 |
| BUSI 1301 | Business Principles🖱 | 3:3:0 |
| MRKG 1372 | Introduction to Social Media Marketing | 3:3:1 |
| ARTS 1301 | Art Appreciation🖱 | 3:3:0 |
| Total Credit Hours: | 15 |
Second Semester
| MATH 1332 | Contemporary Mathematics (Quantitative Reasoning)🖱 | 3:3:0 |
| MRKG 1471 | Social Media Tools I Design and Implementation | 4:2:4 |
| MRKG 1472 | Graphics for Marketing | 4:3:2 |
| MRKG 1479 | Writing and Editing Business Information | 4:3:2 |
| Total Credit Hours: | 15 |
Third Semester
| MRKG 2312 | e-Commerce Marketing | 3:3:1 |
| MRKG 2470 | Story Telling in a Digital Environment | 4:3:2 |
| MRKG 2472 | Social Media Tools II - Monitoring and Analysis | 4:2:4 |
| MRKG 2479 | Web-Based Content Management | 4:2:4 |
| Total Credit Hours: | 15 |
Fourth Semester
| MRKG 2288 | Internship - Marketing/Marketing Management General | 2:0:6 |
| MRKG 2370 | Digital Marketing Law, Ethics and Crisis Management | 3:3:0 |
| MRKG 2473 | Social Media Tools III - Capstone | 4:2:4 |
| SPCH 1321 | Business & Professional Communication | 3:3:0 |
| SOCI 1301 | Introduction to Sociology🖱 | 3:3:0 |
| Total Credit Hours: | 15 |