MRKG 2470 Story Telling in a Digital Environment

Application of the Buyer's Journey through copywriting and design principles. Students will create compelling content through the application of prior course work in marketing, copywriting and design in order to tell a compelling brand story. Case studies, problem based, and project-based learning are highlighted. Technology such as Digital Video, PowerPoint, Camtasia and Adobe Captivate are used.

Credits

4:3:2

Offered

Fall

Outcomes

1. 1. Create a social media story and implement on diverse social media platforms.
2. 2. Analyze and critique marketing stories through case study problems.