MRKG 1372 Introduction to Social Media Marketing

This course is designed to build the foundational knowledge of social media marketing topics such as social networks, ads, and content creation. Investigation of how goals, buyer personas, and other marketing principles apply to social media marketing. Preparation for certification.

Credits

3:3:1

Offered

Fall

Outcomes

1. 1. Define and demonstrate knowledge of social media marketing principles in a digital environment.
2. 2. Identify and define social media marketing tactics.
3. 3. Use diverse social media marketing platforms.