MRKG 1471 Social Media Tools I Design and Implementation

Students will learn to promote organizations, products, and services using social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. Develop target audiences within social media platforms. Introduction to social media tools such as Hootsuite and Sprout Social. Learn best practices for how to build an online community and curate its contributed information so that that information reliably provides support for products or services. Preparation for Facebook Blueprint Digital Marketing Associate Certification.

Credits

4:2:4

Offered

Spring

Outcomes

1. 1. Demonstrate knowledge of marketing principles as they relate to a digital environment.
2. 2. Understand and demonstrate the use of social media platforms as a content creator.
3. 3. Use appropriate tools to develop a social media campaign.
4. 4. Implement social media campaign and diverse social media platforms.