MRKG 2473 Social Media Tools III - Capstone

The culmination and application of all social media campaign knowledge built throughout the student's program of study. Students will work in an applied setting in teams to implement, monitor and analyze a social media campaign.

Credits

4:2:4

Offered

Spring

Outcomes

1. 1. Demonstrate knowledge of marketing principles as they relate to a digital environment.
2. 2. Understand and demonstrate the use of social media platforms as a content creator.
3. 3. Implement metrics to measure marketing results.
4. 4. Evaluate effectiveness of created content.