MRKG 2370 Digital Marketing Law, Ethics and Crisis Management
Explore best practices for business use of social media and digital marketing. Topics include reputation management, crisis management, public relations, law, and ethics. Case studies are emphasized.
Offered
Spring
Outcomes
- 1. Explore best practices for business use of social media and learn to engage with new media legally while upholding compliance standards.
- 2. Create a social media policy and best practices guide for business to reduce the legal and social risks associated with inappropriate or unethical social media content.