2023-2024 College Catalog

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MRKG 2312 e-Commerce Marketing

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.

Credits

3:3:1

Offered

Fall

Outcomes

  1. Perform market analysis
  2. Develop e-marketing goals
  3. Evaluate electronic communications
  4. Identify target audience
  5. Design and evaluate customer feedback techniques.