MRKG 1479 Writing and Editing Business Information

Introduction and practice in writing and editing skills necessary to ensure high-quality, readable, usable, well-designed digital communications. Investigation of how to develop buyer personas, brand voice, and tone. Topics include email, blog, posts, landing pages, introduction to white papers, banner ads and display copy, and social media posts.

Credits

4:3:2

Offered

Spring

Outcomes

1. 1. Recognize, analyze, and accommodate diverse audiences.
2. 2. Produce documents with appropriate buyer persona, brand voice and tone.
3. 3. Edit for appropriate style, word choice, sentence structure, punctuation, and spelling.
4. 4. Apply and use script writing techniques.
5. 5. Design and test various online content documents for easy reading and navigation.